Restaurant Website Design

Restaurant Website Designs: Five Things You Need To Know

Restaurant Website Designs

Restaurant Website Designs: Five Things You Need To Know

Great service and high quality food will bring customers back and encourage new diners through word of mouth. But how can establishments attract new customers and build a good reputation in the first place?

They want instant information about food and service at their fingertips as well as the ability to order or make a reservation with minimal effort. They don’t want to take chances with food choices and need to know their restaurant of choice is of the highest quality. The following “must-haves” will turn average restaurant websites into a memorable and impressive experience for future diners, leaving them with only one question… “What time shall we eat?”

ONE – MAKE SURE IT IS RESPONSIVE

Restaurant Website Designs

Diners aren’t only searching for restaurant websites on a desktop computer – an ever-increasing amount of research is done whilst on the move as more people buy smartphones and tablets. This trend is set to continue for the foreseeable future, therefore,

Websites must be as easy to navigate on a mobile device as they are via a desktop computer in order to attract and retain a viewing audience. A poorly designed mobile website can turn people off in an instant and send the potential customer to the next establishment, simply because it was easier to view the competitor’s website on their mobile phone or tablet.

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TWO – HAS A CLEAN AND SIMPLE DESIGN

It can be tempting to over-complicate things, thinking it will result in a snazzier, jazzier website – but this doesn’t work. It’s far better to make use of white space and not swamp or clutter the viewer. Fonts must be readable – people don’t want to feel like they have to squint in order to read the main course options. It’s also important to include the restaurant’s opening hours, contact details and a location map to guide potential customers to the restaurant’s location. Always include a full address for those relying on GPS for directions.

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THREE – USES AN INTERACTIVE MENU

The menu is the big sell. It’s one of the first pages potential diners will head to, as well as being the page they spend the most amount of time viewing. It has to be exciting, interactive and has to create a desire among customers to order without further question. A well-thought out menu with all the necessary information is key to turning a web viewer into a paying customer.

Most people want to know the exact contents of their food; therefore nutritional values should also be included. A list of potential allergens should be mandatory – in fact, listing allergens is now required by law in some countries, including the UK, more details of which can be found at the Food Standards Agency

Restaurant Online Ordering Systems

Each dish should state prices in order to be clear and transparent with the customer, as some people will automatically skip to the next place if they can’t find prices online or have to click through lots of pages to find out the costs. They also want to know the menu they’re viewing is within their desired price range. By including a detailed, interactive menu with plenty of images, customers are given multiple choices and therefore more inclined to order more food than they might have initially planned – simply because a dish looks and sounds very appealing, rather than because they need the extra food.

Which brings us to the next key element to include in restaurant website – the ability to place and pay for orders online. Allowing online orders and payments saves time and hassle on the customers’ behalf and means they are more likely spend time looking through all aspects of the menu, as they won’t feel rushed to finish ordering over the phone or at the table. More details can be found via the following link about one of the leading restaurant ordering systems. This system also allows customers to make online booking reservations, which is another must! It’s particularly ideal for those wanting to make a booking outside of opening hours and can be easier to include all the necessary booking details than leaving a message on the phone.

Order Online Restaurant System

FOUR – FEATURES AN ADVANCED PHOTO GALLERY

Words alone no longer suffice. Bright, clear images of well-presented food will help describe and show off dishes as well as keep viewers on the page.

The statistics on this infographic suggest

If anyone needs further convincing, a quick scroll through StockFood should be enough to prove the impact photographs of food can have on a person’s hunger scale! With the rising popularity of photo-sharing apps like Instagram, impressive and inspiring food images are only a click away from gaining major social media kudos. There are a number of different types of images, which can be used on restaurant websites. SEO expert Jayson DeMers outlines three types, which can be incorporated into websites for maximum impact:

• blog images
• product images
• infographics

Society loves to show off good quality food online. Therefore menu pages should always include social sharing capabilities to allow viewers to share images of dishes etc. on Facebook, Twitter, Pinterest and Google plus etc. Restaurants should also link to their own social media pages on their websites, via social icons prominently placed (ideally top right hand-side) to attract more clicks. When choosing photos for restaurant websites, it’s best to include several images – including interior and exterior shots. These let customers know what environment to expect upon arrival. As a minimum, professional food photos should always be used to leave customers salivating and ready to click on the “order button” as soon as possible! Social media and visual marketing expert Donna Moritz from Social Media Examiner has some great advice for the best types of images to use and what tools are needed to create them.

If a website gallery has social sharing capabilities, photos of the restaurant’s dishes can be easily be shared across a variety of social networks. By including a branded watermark on every photo in the gallery, the restaurant will benefit from free marketing every time a photo is shared. Furthermore, images branded with the restaurant’s logo can be tracked in Google Analytics, if configured, so the restaurant can see which dishes are the most popular. By using Google Analytics to identify favoured meals, restaurants will be better equipped to create a menu packed with popular dishes that customers desire. To see a website gallery with social sharing capabilities simply click on one of the above food photos. A gallery lightbox will load featuring social icons. These allow the user to share the image with their desired social network.

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FIVE – INCLUDES A REVIEW WIDGET

This is crucial to building up a solid reputation and setting a restaurant apart from its competitors. Potential diners – especially travellers – do a lot of research reading through various restaurant online reviews to see if the establishment is all it’s cracked up to be. TripAdvisor is now the world’s largest travel site and having a page on this site for any restaurant is essential. It’s a straightforward concept – the better the restaurant reviews and ratings, the more business the restaurant will receive. Adding a TripAdvisor widget to a restaurant website will encourage diners to leave a review and therefore increase patronage, providing the reviews are good of course! Allowing diners to leave a review via

The diner has to take less steps to post a review because the TripAdvisor widget simplifies the process. As it’s easier for the diner to post reviews via the website widget, they are more likely to leave a review, increasing reviews for the restaurant. When a diner leaves a review and rating via the website widget, their comments are automatically published to the restaurant’s page on TripAdvisor.

TripAdvisor Review Widget

To see a TripAdvisor widget on a restaurant website click on the following link and scroll to the bottom of the page: Sabai Thai Gastrobar

IN SUMMARY

Let’s take a final look back at these restaurant website must-haves:

• Mobile and tablet friendly website
• Clean design which is easy to read and navigate
• Full contact details and opening hours
• Detailed menu with key ingredients, allergens and costs
• High quality images with social media sharing capabilities
• Photo gallery
• Restaurant reviews

It’s that simple! Follow these guidelines and enjoy more customers walking through the door.

If you already have a website and would like to know how to convert more online visitors into paying customers please feel free to click on the button below for a free consultation.

If you are looking for help with creating the best restaurant website design for your business or restaurant SEO services to help customers find your business more easily in Google search, contact RMA today for a free consultation.

Image source: “Responsive Web Design for Desktop, Notebook, Tablet and Mobile Phone” by Muhammad Rafizeldi (MRafizeldi) – Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons – http://tinyurl.com/nv7jm6a

Summary
Restaurant Website Designs: Five Things You Need To Know
Article Name
Restaurant Website Designs: Five Things You Need To Know
Description
Want to set your restaurant website apart from the others? Follow these must-have restaurant website tips to attract and retain diners all year round.
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Restaurant Marketing Agency

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