Content Marketing for Restaurants
The restaurant business in the United Kingdom and many other countries now is fiercely competitive. While the food you serve may appeal to hungry stomachs and your restaurant service and standards might be very high, it does not mean that you get the luxury to just sit back and wait for hungry diners to book a table. Most bigger restaurants have marketing managers or outsource restaurant marketing services to ensure the restaurant has a great online presence.
Statistics show that nearly 80 percent of restaurants shut before their fifth anniversary, which means that the majority of restaurateurs are struggling to capture the attention of customers and build long-lasting relationships with them. If you wish to keep your eating house afloat and thriving, you must educate and entertain customers with engaging and useful content. Content creation is time-consuming as you will most likely need custom graphics for various platforms, such as Facebook, Twitter, Instagram and your own website/blog to promote your latest offer(s). That’s without even thinking about video content.
In the digital age, the restaurant industry isn’t just about serving delicious food and providing a sublime service to keep your business afloat. Word must be spread about all the things that differentiate your restaurant from others and make your business fabulous so that customers keep coming back for more. Content marketing is a powerful restaurant marketing service that can help you spread the word about your business and attract new customers towards your brand.
Digital content marketing extends beyond traditional marketing, promos, shout-outs, and other marketing tactics to provide customers with information and useful content that they actually want.
Content creation is considered the most effective SEO technique and more content, means more traffic to your website, which ultimately leads to more bookings.
Restaurant Blog Management
Every time a new blog post is published on a website it is another opportunity for a business to get found on the web. Why is that so? Because every new blog post published creates one more indexed piece of content on a website, which gives Google one more piece of information to identify and put in front of people searching for the things the post is offering. Do you get the point? Just having a menu, homepage, location page and contact page aren’t enough for your restaurant business. You must leverage the power of one of the most effective restaurant marketing services – blogging.
Just think for a moment. Would you like to have 4 pages for the search engine Giant to identify and surface to people looking for restaurant businesses, or hundreds? By publishing blog posts regularly, you can get hundreds or even thousands of new pieces of content ranking in Google search. The result? More traffic to your restaurant business website.
Blogging for restaurant marketing not only increases the exposure of your business but builds brand authority, helps keep your restaurant top of mind and improves your search engine optimisation (SEO), plus differentiates you from your competitors.
Social Media Marketing for Restaurants
As a restaurant marketing service, social media’s power cannot be ignored. As a restaurant owner, you may say, “I don’t need social media because most of my customers come from word of mouth”. If you said this few years ago when social media was not as prevalent as it is now, you would have been right. But, now social media is how most customers find out about your restaurant; therefore you cannot ignore it. Being old-school won’t work anymore!
Our society is now dependent on social media. Walk into any restaurant and you’ll see people using a mobile device while waiting for food and capturing photos of their served food to share on social media. Statistics show that 80 percent of consumers look for a restaurant on the internet before visiting it the first time.
Someone who is considering dining at your restaurant will search for your Facebook page, Instagram or Twitter. Facebook is the largest social media channel where your customers congregate to praise your delicious food and provide valuable feedback. From Facebook, potential consumers can see the personality of your restaurant and great reviews about your restaurant can win them over if they are on the fence about coming to your restaurant. On the other hand, Instagram and Twitter can be used to feature stylized photos of your food to capture the interest of new customers.
If you haven’t made social media a part of your restaurant marketing strategy yet, it is time you consider leveraging the power of this exceptional restaurant marketing service. For assistance in social media marketing, use our Free Social Media Management Dashboard that can help you schedule posts for your social media platforms.
Restaurant Food Photography
The visual presentation is a hugely important aspect of the restaurant industry and it can make or break your business. Statistics show that social media posts that include an album or picture receive 120 – 180% more engagement from fans than a text-based post. Moreover, professional food and drink photography can have a direct correlation in generating a bigger bottom line for any business.
Whether it is a hungry customer looking through your menu or browsing through your website, restaurant food photography is something that you absolutely must get right to make them choose to eat your food. People eat with their eye first, so having professional shots of your food is the first step in making someone book a table or order a takeaway from your restaurant.
As a restaurant marketing service, professional restaurant food photography gives you an opportunity to engage customers with enticing images of dishes from your menu via social networking platforms like Facebook, Twitter, Pinterest, Instagram and Google+. Your website gallery comprising of delightful images can promote special offers and competitions via ‘call-to-action’ buttons. Don’t miss out on all these benefits of this essential restaurant marketing service – start winning over your guests with great mouth-watering food photography today.
Video Marketing for Restaurants
There is no debating about the importance of video marketing and the fact that is the future of digital marketing. Just having an impressive website and posting cool photos of the food, the kitchen, the menu and the restaurant isn’t enough. You need to get your video content out there.
As a restaurant marketing service, video marketing holds great potential. The reason is that people spend a lot of time watching online videos. On YouTube, more than 500 million hours of videos are watched every day. Every day, over 500 million people are watching videos on the most popular social media website – Facebook. So, doesn’t it make perfect sense to use video marketing for your restaurant?
With professional videos, you can market your restaurant business across all social media channels to capture the attention of your customers. You can even feature the video(s) on your own website!
Restaurant Booking System
In order to build direct relationships with your guests, you need your own restaurant booking system. Many restaurants don’t have their own booking system and they rely on third-party booking services for customer reservations.
Relying on third-party services hinders your ability to establish meaningful relationships with your guests and also increases the risk of the valuable data of your guests being stolen. Direct restaurant booking system protects the data of your guests and allows you to personalize their experience through the collected data.
If you don’t have a restaurant booking system yet, you should get it set up to offer better restaurant experience to your guests.
Restaurant Website Management
A restaurant business website is the best and most important tool in your online marketing arsenal for attracting new and updating existing customers about your restaurant business. You have complete control over your website and must take full advantage of its capabilities, such as generating bookings, attracting new email list subscribers and brand exposure via blogging etc. However, if your website is not well-maintained, you cannot possibly hope to capture the attention of new and existing customers. If you don’t manage and protect your website, it can get hacked, and the reputation and bottom line of your restaurant business can get affected.
Therefore, you should seek the help of a professional for website management. Regular website maintenance is required to ensure that software updates are made to protect the website from hackers and improve the user-experience (UX) to keep the bookings coming in.
Why Work With Us?
Our exceptional restaurant marketing services can help you outclass your competition. We can help you take your restaurant business to the next level with our restaurant marketing services that are proven to work. In less than 6 months, our restaurant marketing agency increased the revenue of The Old Bank Restaurant by one third. Click on the ‘learn more’ button below to read the full case study. If you want similar or better results, we can make it happen with our restaurant marketing services.
Get Closer To Your Customers — Contact us today to get started with our restaurant marketing services for your business! Complete the free no obligation restaurant marketing consultation form below and we will contact you to arrange a suitable time to discuss our restaurant marketing services in more detail and let you know how they can benefit your business going forward.