Restaurant Email Marketing

Restaurant email marketing should be one of your most used marketing channels. This is because it still delivers some of the best returns on investment (ROI) in the digital marketing space. Email allows you to deepen the relationship between your restaurant brand and your customers. Email allows you to directly keep in touch with existing customers to help keep your brand top of mind. Email marketing can be one of the best drivers of traffic to your restaurant website, which can ultimately lead to the website visitor taking action, such as making a booking or calling the restaurant for further information.

Unlike social media channels such as Facebook, Instagram or Twitter which are increasingly pay-to-play as organic reach decreases, email is a tried and tested channel that still delivers the desired results.

Below are some of the benefits of using restaurant email marketing to help promote and grow your business.

Key Facts

 

  • The average return on investment (ROI) for email marketing is 28.5% compared to 7% for direct mail. (Chief Marketer)
  • 59% of marketers say email is their biggest source of ROI. (Emma)
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
  • 94% of people who say checking their email is the reason they get online. It’s the #1 activity on the internet. – (Marketo)
  • 65% The number of users who prefer emails to contain mostly images, compared to 35% who prefer text. – (HubSpot)

The Opportunity

 

  • Engage your customers via regular email marketing campaigns, send out informative emails which could be a link to your latest blog post or a special evening such as a wine tasting event.
  • Keep your customers up-to-date with your latest offers and promotions, create special offers to drive business in quieter periods.
  • Ask your customers what they want, send out a questionnaire to get crucial feedback to help steer your business going forward.
  • Send out a competition to help drive awareness of your business and grow your customer base.
  • Increase traffic to your restaurant website. Email marketing campaigns are one of the best drivers of traffic to a website.
  • Reach people on any device. With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.
  • Stay top-of-mind. By sharing relevant and useful content with your audience throughout the year, you’ll be able to stay top-of-mind and build credibility.
  • Generate more bookings, add a booking button for every email campaign to allow your customers to easily make a booking.

Features – What We Do…

 

  • Fully-Managed Campaigns – Complete campaign management, we take care of your email campaigns to ensure they deliver value to your audience and deliver bookings for you.
  • Content Creation – We develop new and curate existing content to help promote your business. Each blog post gets emailed to your list members to entice them to click through and visit your blog/website. All artwork design is included.
  • Social Media Sharing Buttons – Every email campaign will feature social media sharing option to help further distribute your email marketing campaign.
  • Email Template Design – Every email campaign will be sent using an optimised email template, ensuring your campaign looks great and works perfectly across all devices.
  • Email List Building – We add email capture forms to your website, Facebook page and include the option for list growth via every booking made via the booking system we offer for your website
  • List Mangement – We maintain your email list to make sure it delivers the best value to you, we weed out any users that no longer engage with your campaigns.
  • Subject Line Optimisation –  Getting people to click open promotional emails is an art and requires lost of testing to get the highest open rates, we use optimised subject lines to get you the best results.

You can view our restaurant social media management plans by clicking on the following button

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