How To Promote Restaurant On Facebook And Win
Facebook can be a fantastic way to market your restaurant. With around 30 million Facebook users in the United Kingdom, wherever you are, you can be sure that people are logging on and discovering local businesses.
If you are wondering how to promote a restaurant on Facebook and win, here are some of the best ways to do so.
Only Post Relevant and Interesting Content That Will Resonate With Your Target Audience
Relevance is everything on Facebook. When people see your content, they rarely give it more than a quick glance. Most news feeds are stuffed with ads and other messages, so there’s always plenty of competition.
The secret is to target the right users and provide them with images and deals that they can relate. People in their 30s might appreciate family saver deals, while younger people may be more impressed by flashy images promoting drinks deals. Whatever you do, always keep relevance at the front of your mind.
Always Respond to Comments ASAP
Keeping on the right side of customers is crucial to Facebook success. When restaurants provide poor service, word spreads fast. Local Facebook users find out quickly which restaurants apologise and assist their customers, and which ones ignore them. Providing a quick reply to a customer query can also be the difference between securing a booking or business going elsewhere, so always be ready to respond.
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Post Photos of Your Food Regularly
Food adverts should always appeal to the senses. You can’t taste digital content, but you can certainly see it, which is why producing beautiful images of your food is so important. Devise a regular posting schedule and change your ads frequently as new dishes appear. Take the time to create professional quality images as well. It really makes a difference.
To Find Out How Restaurants Use Visual Marketing To Drive More Sales – click on the following link Food Photography Marketing.
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Encourage Customers to Check-In
Facebook is a social network, not a billboard where people post adverts. The whole idea of the site is to bring people together and to create relationships. Successful restaurants always have a core group of loyal customers, and encouraging patrons to check-in regularly is a great way to build one. Give them exclusive content, offer them deals, and keep them as happy as possible.
Invest In Paid Ads And Test Them Constantly
If your restaurant is going to succeed on Facebook, you need to be proactive, which means investing in paid advertising. There’s no way around this. It has to be done.
As you launch ads, test them as much as possible. You can use Facebook’s analytical tools to compare two different ads, working out which ones are the most effective, and refine your advertising strategy until you have found a winning formula.
If you want to promote a restaurant on Facebook and win, it often helps to bring in external expertise. At the Restaurant Marketing Agency, we will find creative ways to promote your business on Facebook, delivering high conversion rates at a very low cost. We can do the analysis, all you need to do is keep serving up great food.
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Free Social Media Management Dashboard For Restaurants
The self serve version of the dashboard is completely free to use. Simply create a free account via the blue button. Once logged in, restaurants are able to create posts and schedule them to publish to their social media accounts. The dashboard is an easy to use tool that allows centralised control of major social networks. The pro version provides clear statistics presented as a set of interactive graphs and charts. Content performance statistics include your most successful posts on Facebook, Twitter and LinkedIn. Additionally, you can find out which content performs the best and generates the most clicks. (Clicks can be broken down further to see which network provides the most and at which time and what day.) You can find out what your top #hashtags on Facebook versus Twitter. There are even powerful search tools, allowing the user to find curated content to publish, such as videos, topical news and trending content.
Click on the blue button to get your free social media management dashboard and start scheduling content to your Facebook, Twitter and LinkedIn accounts today!
Need Help Creating and Scheduling Content To Engage Your Target Audience?
If you would like us to create engaging content for your social media accounts to help promote your restaurant across the major social networks, Facebook and/or Twitter to attract new customers and widen brand awareness, contact us today.
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