Restaurant Marketing

How To Make Your Restaurant Busy

How To Make Your Restaurant Busy

How To Make Your Restaurant Busy: Surprising Secrets From The Pros

When you own a restaurant, you need customers. It just won’t do if you’re only busy during peak hours.

But how do you get the customers you need? Lines stretching around the block are a restaurateur’s dream come true, but few establishments achieve this. If you’re struggling to figure out how to make your restaurant busy, you’re in luck. At Restaurant Marketing Agency we specialise in clever, creative restaurant marketing. We’ve successfully helped numerous restaurants in Britain get noticed and bring in more customers. How did we achieve this? We’re about to share some of our secrets with you, giving you the details of how we turned around two formerly struggling restaurants: Seawise Camden in London and The Old Bank Steak and Ribs Restaurant in Brighton. We also share a video we created for The Burger Brothers in Brighton who were recently awarded Britain’s best burger.

Seawise Camden: From Unknown Eatery To Top London Restaurant

Today, Seawise Camden is thriving. They’re so busy they often have to turn customers away. But it wasn’t always like that. This London seafood restaurant struggled to bring in enough customers on a daily basis, despite their fabulous food and great service. When we came on board, we put together a digital marketing strategy that helped Seawise Camden spiral up to #45 on TripAdvisor out of over 17,000 restaurants listed in London. The Seawise Facebook page and Twitter account have also seen a substantial boost in page likes and followers respectively since we implemented a social media marketing strategy.

Building A Web Presence

First, we realised that at the time, they didn’t have professional web presence at all. The website was very basic and dated and they were not employing a social media strategy. The first thing people do when they are thinking about trying a new restaurant, is to look it up online. Having a great restaurant website is essential. It needs to look appealing, fit the brand aesthetic, and most importantly, have the information people are looking for — that is, a full menu with high quality photos plus contact and location details and an online booking system to make it easy for diners to book a table.

One of the first things we did was build them a beautiful new website. For hosting, we decided to use Flywheel. Their managed WordPress hosting was a perfect fit, providing all the technical support we needed, but most importantly, it allowed the website to load quickly, essential for good user experience, especially on mobile. The website was the first step in making sure Seawise Camden saw a return on their investment with us. If you’re wondering how to make your restaurant busy, you won’t get very far without a website (that is fit for purpose).

Seawise Camden uses our website management pro plan. We handled and in fact are still handling every aspect of their website completely, leaving the owners and staff to focus on providing great food and excellent service to their customers. We integrated an interactive menu system on their new website, with beautiful photography and easy to use social sharing features. We also embedded a third party online booking system, making it simple for those interested to make a reservation on the spot. We also handle content updates, custom imagery designs and photography for the menu, to ensure the website displays the correct information at all times. On top of looking after all content changes, we manage all software updates and speed optimisation to ensure the user experience and performance of the website is the best it can be across all devices for all users.

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Getting Social

Seawise Camden also invested in our social media plan. Facebook and other social platforms are a great way for local businesses to reach out to potential customers, building brand recognition and engaging with the community. They use our ‘Social Media – Plan 1‘, which covers Facebook and Twitter. We create and curate relevant, engaging content with daily tweets and Facebook posts.

Fresh Crab Seawise Camden Facebook

 

Along with cultivating the restaurant’s organic reach with curated and original content, we also handle paid advertising on Facebook. Facebook’s impressive access to specific data about individuals makes the platform one of the best ways to target highly specific groups of people. Our highly targeted Facebook Ad campaigns are geared perfectly towards Seawise Camden’s ideal audience, generating interest and bringing in new business on a regular basis.

How To Make Your Restaurant Busy

What We Do Weekly

If you’re interested in finding out

you might wonder what exactly we do on a weekly basis. That’s a great question. Here’s a run-down on the tasks we complete to maintain and expand Seawise Camden’s strong web presence.

Custom Food Photography And Artwork For Social Media

Our talented design team creates custom graphics and artwork for Facebook and Twitter. It is optimised to promote social sharing, and our designs catch the eye and stand out in crowded social media feeds. We pair these with gorgeous, high-quality custom photography.

For restaurants, ‘high quality’ photography is absolutely essential. Rich visuals and enticing images of the food itself tend to perform very well on Facebook and Twitter. So-called “foodporn” is incredibly popular, and it’s almost guaranteed to be shared — a recipe for great organic reach. Our custom food photography is widely shared, introducing Seawise Camden to new people every day.

Facebook Artwork Designs For Restaurants

For restaurants, ‘high quality’ photography is absolutely essential. Rich visuals and enticing images of the food itself tend to perform very well on Facebook and Twitter. So-called “foodporn” is incredibly popular, and it’s almost guaranteed to be shared — a recipe for great organic reach. Our custom food photography is widely shared, introducing Seawise Camden to new people every day.

Content Curation For Facebook And Twitter

Along with original designs, we also curate interesting content from other sources. Using our social media management dashboard, we carefully select the perfect images to post, to encourage ReTweets, comments, likes and shares.

The goal is to engage the restaurant’s target audience by sharing content we know they’d absolutely love. We gather interesting articles, relevant images and artwork, and other content from all across the web, sharing it with Seawise Camden’s social media followers.

Managing The Website

We handle the website in its entirety, leaving the owners and staff of Seawise Camden to focus on what they do best. We take care of any necessary software updates, as well as generating and publishing fresh content on a regular basis. For special occasions that are prime times for restaurants, like Mother’s Day and Valentine’s Day, we put up customised seasonal artwork designs.

Facebook Management

For local restaurants like Seawise Camden, Facebook is one of the most important tools in a marketing repertoire. Our social media management services are focused on continually building up and engaging an audience of interested, hungry Londoners. We create and post custom artwork weekly for them, putting gorgeous food photography front and centre to entice and tempt their fans.

Gourmet Fish And Chips Seawise Camden Facebook

Cultivating A Strong Digital Presence

For Seawise Camden, our digital marketing efforts paid off handsomely. Today, they’re among London’s top restaurants. They have a thousand Twitter followers, 1200 Facebook page likes, and hundreds of positive online reviews, especially on TripAdvisor, one of the most important online review sites in the world. Their newfound social media presence has transformed the once-quiet restaurant into a go-to place for seafood in London.

Seawise Camden Statistics

 

TripAdvisor details:

  • #45 of 17,153 Restaurants in London
  • 5 of 5 stars
  • 358 Reviews
  • Certificate of Excellence

Facebook Page Likes 1229

Twitter Follows 1000

Services provided to Seawise by Restaurant Marketing Agency:

 

Website Maintenance Pro Plan

Social Media Plan 1

Facebook Advertising Management Click here for more details

Get A Free Restaurant Marketing Consultation

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The Old Bank Steak And Ribs: 33% More Revenue In 6 Months

Like Seawise Camden, this charming Brighton steakhouse often turns customers away because they’re already full. Today, they’re #63 of 817 restaurants in Brighton, with hundreds of positive online reviews and a thriving Twitter and Facebook presence.

Using our Website Maintenance Pro Plan in conjunction with a brand new website plus our Social Media Plan 1, we were able to increase their revenue by 33% in just six months. For the full story, you can read our entire case study here. But, here’s the gist of what we did for them:

A Fast Loading And Responsive Website

Restaurant websites need to load at lightning speed. Slow loading sites turn visitors away, and can also damage SEO. By using Flywheel for managed WordPress hosting, we created a new website for The Old Bank Steak & Ribs. To increase bookings, we incorporated an online booking form that lets guests reserve their table instantly, without even needing to call the restaurant. This streamlined approach to making reservations has proved very successful in increasing the restaurant’s number of bookings.

We also added an interactive menu. Originally, their menu was text-based, and had no way to share the individual dishes across social media. By adding food photography to their interactive menu, we increased online user retention and engagement. By adding, Facebook, Twitter, Pinterest, Google Plus and LinkedIn social icons to the menu system, we made it easy for people to share the photos with their friends and family across these major social networks, increasing brand exposure across the web.

On Facebook, we incorporated a Call to Action button labelled “Book Now.” In conjunction with original and curated content that caught their target audience’s interest, we succeeded in bringing people over to the website by connecting it to Facebook more effectively.

The Old Bank Steak And Ribs Restaurant Statistics

 

TripAdvisor details:

  • #63 of 817 Restaurants in Brighton
  • 0 of 5 stars
  • 456 Reviews
  • Certificate of Excellence

Facebook Page Likes 1170

Twitter Follows 876

Services provided to The Old Bank by Restaurant Marketing Agency:

 

Website Maintenance Pro Plan

Social Media Plan 1

The Burger Brothers: Spreading The Word About Britain’s Best Burger

The Burger Brothers was recently awarded “Britain’s Best Burger” by Unilever Food Solutions. Of all the restaurants in Brighton, they’re #4. With thousands of Facebook page likes and Twitter followers, they’re definitely one of the area’s most popular restaurants.

Their secret marketing weapon is TripAdvisor, one of the top marketing platforms for restaurants, hotels, and other establishments that rely at least partly on tourism. Online reviews are something that customers tend to trust, and a great rating on TripAdvisor can make a big difference for a restaurant. The Burger Brothers added the TripAdvisor widget to their Facebook page to enhance the user experience of any Facebook visitors wishing to read their TripAdvisor reviews. The TripAdvisor widget allows The Burger Brothers Facebook fans to not only read, but also write reviews without having to leave the Facebook platform.

We created a promotional video for The Burger Brothers and posted it to both Facebook and YouTube. The video showcases their great food, ingredients and friendly atmosphere. The video was a hit, helping to increase brand awareness and spread the word about the best burgers in Britain.

How To Make Your Restaurant Busy

As you can see, we’ve helped these restaurants achieve some extraordinary online brand exposure to help grow their businesses. A fast loading, responsive website, a strong social media presence, and great TripAdvisor reviews are all essential marketing tools that can help a restaurant reach more people, bring in more customers, and generate more revenue.

You can implement these strategies yourself, but running a restaurant is hard work. You have a lot on your plate between ensuring food quality, great service, balancing your accounts, managing staff and everything else you have to do when you’re running a business. At Restaurant Marketing Agency, we work with eateries throughout Britain to build an online audience, help cultivate genuine engagement with customers, and most importantly, get more people to come and try the food. To find out more, reach out to us any time. Get your free consultation now!

Free Social Media Management Dashboard For Restaurants

Social Media Management Dashboard

The self serve version of the dashboard is completely free to use. Simply create a free account via the blue button. Once logged in, restaurants are able to create posts and schedule them to publish to their social media accounts. The dashboard is an easy to use tool that allows centralised control of major social networks. The pro version provides clear statistics presented as a set of interactive graphs and charts. Content performance statistics include your most successful posts on Facebook, Twitter and LinkedIn. Additionally, you can find out which content performs the best and generates the most clicks. (Clicks can be broken down further to see which network provides the most and at which time and what day.) You can find out what your top #hashtags on Facebook versus Twitter. There are even powerful search tools, allowing the user to find curated content to publish, such as videos, topical news and trending content.

Click on the blue button to get your free social media management dashboard and start scheduling content to your Facebook, Twitter and LinkedIn accounts today!

Need Help Creating and Scheduling Content To Engage Your Target Audience?

If you would like us to create engaging content for your social media accounts to help promote your restaurant across the major social networks, Facebook and/or Twitter to attract new customers and widen brand awareness, contact us today.

Click on the following link to get more details about our Social Media Management Services.

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All statistics above correct at the time of publication.

Summary
How To Make Your Restaurant Busy
Article Name
How To Make Your Restaurant Busy
Description
How To Make Your Restaurant Busy - Restaurant Marketing Agency shares industry tried and tested marketing strategies for making restaurants busy. Includes social media and TripAdvisor statistics for leading restaurants in Brighton and London.
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Restaurant Marketing Agency

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