Google Ads For Restaurants
Running Google Ads for restaurants can be very challenging to ensure a return on the investment is met. Lots of restaurant owners try and most get very little return, in most cases no return whatsoever. Before any restaurant even thinks about running ads, first, they must access their website to see if it’s fit for purpose. Google favours websites that are optimised for search, deliver value to the user and load fast, especially on mobile devices. The process of optimising a restaurant website is complex but must be addressed if a restaurant owner is not to waste money on Google Ads.
If the website is fit-for-purpose, the next challenge is creating the correct copy for the ads and ensuring the landing pages on the restaurant’s website are aligned with the ad copy to achieve the best conversions. One must also learn the Google Ads interface and bidding options to fully take advantage of any low-cost clicks to drive targetted traffic to the desired landing pages.
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