Facebook Advertising For Restaurants

Facebook Paid Ads: Hyper-Target The Right Audience Within A Location Based On Demographics And Interests

Facebook Advertising campaigns marry compelling creatives with comprehensive analytics and allows restaurateurs to offer highly targeted campaigns to drive conversions / business. An ad goal conversion could be an online table booking request, an email sign up or an order placement via a restaurant ordering system etc.
Facebook Advertising Campaign Management provides small and medium sized restaurants the ability to meet their desired and individual marketing goals.
We provide the creative work needed to design the most compelling visual marketing assets. Every Facebook ad is designed to catch your target audience’s eye, helping to generate high conversion rates for the lowest cost. Are experts analyse your Facebook campaign analytics daily, and run optimisation for each ads performance. This means you will get more return on investment (ROI) for your advertising budget. We identify the best audience for your brand and deliver your message to them with Facebook’s unique targeting tools.

Facebook Advertising For Restaurants

Key Facts

 

  • At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) – combined. (Source: CNBC) Facebook continues to reign in popularity over any other social media networks.
  • 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
  • 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012  – The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is already running Facebook ads. The key is to use Facebook marketing correctly to make sure your efforts cut through the marketing noise.
  • 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
  • Five new profiles are created every second. (Source: ALLFacebook 2012) The Conclusion: Your potential target audience on Facebook is growing exponentially.
  • There are 1.59 billion mobile active users (MAU) (Source: Facebook as of 1/27/16) an increase of 21 percent year-over-year. Confirming: A restaurant website must be mobile friendly (responsive) to get a good return on investment (ROI) from any Facebook ads that are driving traffic to it.
  • 1.04 billion people log onto Facebook daily (DAU) for December 2015, which represents a 17% increase year over year (Source: Facebook as 1/27/16). Indicating: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
  • Photo uploads total 300 million per day. (Source: Gizmodo) The Key Takeaway: This is confirmation of an incredible amount of photo uploads, all of which, competing for users’ attention, so target your efforts strategically. If posting food photography, ensure the images are of the highest quality to help them stand out from the crowd.
  • 4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
  • Users spend 21 minutes per day on average on Facebook
  • Facebook is the 2nd-most visited website on the Internet (behind Google).
  • Facebook currently offers one of the best forms of online marketing with regard to return on investment (ROI).

The Opportunity

 

  • Reach a new highly targeted audience with pinpoint accuracy.
  • Track number of visitors to restaurant website from Facebook ad campaign and the conversion rate to measure the outcome of every marketing campaign.
  • Offer special promotions through your Facebook page – your fan page can also be used as a platform to promote new dishes or complete menus etc.
  • Ability to reach smartphone users – people log into Facebook via their smartphones every day. This means advertisers not only have the ability to reach people on their desktop computers, but also people on the move as well.
  • Expand reach of existing social network.
  • Facebook ads are more flexible than Google AdWords. Compared to Google AdWords, Facebook offers additional character length for ad descriptions. The ability to create image-based ads also adds flexibility and helps your ad to stand out from the crowd.
  • Connect with target market through creatives that resonate with target audience.
  • Re-engage with previous customers.
  • Generate recurring traffic to restaurant website.
  • Hyper-target a certain demographic within a location.
  • Rejuvenate, reinvent and reintroduce any previous promotions.

The Benefits

 

  • Facebook ads are more flexible than Google AdWords.Compared to Google AdWords, Facebook offers additional character length for ad descriptions. The ability to create image-based ads also adds flexibility.
  • Upward Trending Click-Through Rates. Facebook ad CTR is also increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. Convince and Convert found rates improved by 50 percent year over year.
  • Facebook facilitates multiple ad views. Your ad has a better chance of getting noticed or having a positive effect when seen multiple times. A high number of Facebook users visit the site several times a day.
  • Advertising on Facebook can be inexpensive.Thanks to the targeted nature of Facebook advertising, your online campaign can reach your target market for a fairly affordable price. Range of packages for impression-based campaigns is also fairly large, allowing you to reach as many users as your budget allows.
  • Ability to reach smartphone users. Facebook is accessed via smartphones worldwide every single day. This means advertisers not only have the ability to reach people on their computers, but also people out in the world as well.
  • A/B Testing Ad Performance. Facebook offers advertisers the ability to A/B test their creatives through their new split ad testing tool, found in the Power Editor. This allows you to find the best audience for your ads to see which performs best. Testing your ads allows you to make changes to improve your creative and gain valuable insight to what works and doesn’t work.
  • Hyper target the right audience. Unlike AdWords, Facebook ads are targeted to the users’ demographic and interests, not what they’re searching for. Because of this, the refinement available to you when you set up the audience targeting for your ads is really impressive. Facebook advertising provides you the opportunity to really hone in on your audience. You’re able to use your CRM data to create look-alike audiences with the help of Facebook’s data – which means you’re able to reach new people who are similar to your customer base, and are likely to be interested in your business. This gives you the ability to be more precise in your audience targeting because of the first-party data that’s available through people’s profiles, such as the users’ gender and location. For example, when remarketing, you can use your own data and combine it with Facebook’s data, to better target those people who have visited your website before, (providing you have tracking set up on your website).
  • Complete Creative Control. If you didn’t like the ad you launched last week? Don’t worry, Facebook advertising is a great display platform for social media advertisers because you are able to avoid ad fatigue and change creatives easily. You have the flexibility to try new creative every week and go to market with new images quicker with less work.
  • Easily Track Spend, Performance And ROI. Whatever you spend on Facebook advertising, the most important thing is that you know exactly what you’re getting out of it. Even though social media is a cheap, powerful and essential business marketing channel, it can typically be difficult to measure ROI for the time and resource invested into maintaining a strong profile and community. However, with Facebook advertising you can clearly see what you have spent and what results it has provided.
  • Gain An Edge Over Your Competitors. As powerful as Facebook’s advertising platform is, it’s surprising how many business are still not using it, or at least not properly. As a result, if your competitors aren’t advertising or doing it well and you can, you gain a fantastic advantage and an opportunity to win business you might have otherwise lost out on.

Features

 

  • Campaign consultation analysis and proposal.
  • Facebook ad campaign strategy.
  • Multiple custom ads featuring compelling creatives designed specifically to achieve restaurant’s marketing goals.
  • A/B split testing ad campaigns – testing ads allows us to make changes to improve your creative and gain valuable insight to what works and what doesn’t, so we can adjust accordingly.
  • Daily ad optimisation for better return on investment (ROI).
  • Audience analytics – insights, look-a-likes, etc.
  • Monthly campaign report to monitor ad performance.
  • Food Photography we capture the actual dishes you wish to promote with a 2 hour photoshoot on your premises.
  • Premium stock photos: each image used is a premium licensed stock photo specifically bought and selected for the campaign (if required).

What To Expect

 

  • Complete Facebook advert account management for your business
  • A dedicated account manager with be assigned to you
  • We will create and set up new campaigns for you from scratch
  • We will optimise any of your existing campaigns to take them to the next level
  • We support ad spends up to £2,000 – £3,500 per month (depending on plan)
  • The ad spend budget is paid by the client – Not RMA – There is a minimum monthly ad spend budget of £100 – £250 (depending on plan) which is paid directly to Facebook via the client’s credit or debit card listed on the client’s Facebook account. A budget of £100 or more per month is suggested.
  • Complete setup or re-structure up to 5 – 10 campaigns (depending on plan)
  • Full geo and demographic targeting and setup
  • Ad creation using stock images or (ideally photos of your actual dishes)
  • Ad text creation and copy
  • Provide you with a detailed monthly report
  • Monthly phone call for updates and feedback
  • 7-10 business days for complete setup
  • A briefing phone call to decide on marketing goals (more leads, sales, branding etc.)

What We Need From You

 

  • You Must Have a Business Manager Account With Facebook Before Purchasing This Service. You can create your Free account here
  • Facebook Page Admin Access – To find out how to do this click here
  • Facebook Ad Admin Account Access – To find out how to do this click here
  • The Daily Ad Spend Budget Will Be Paid By Client – Not RMA – There is a minimum monthly ad spend budget of £50 which is paid directly to Facebook via the client’s credit or debit card listed on the client’s Facebook account. A budget of £100 or more per month is suggested.
  • A Credit Card That Is Attached to the Business Manager Account – To find out how to do this click here
  • A Briefing on the Goals (More Leads, Sales, Website Traffic, Brand Exposure etc.) – We will call you to discuss the ad objective.

Now is The Time To Start Advertising On Facebook!

 

Simply complete the form below to get a no obligation Facebook Ad Proposal.

Facebook Video Ad Examples

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Facebook Advertising For Restaurants

Facebook Advertising For Restaurants

Facebook Advertising For Restaurants: Request A Campaign Proposal

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