In this post about Website Design For Restaurants, we cover 13 things that help make a successful restaurant website, implement each element to help get more bookings for your restaurant.
Gone are the days when people flipped through the yellow pages to choose a restaurant. Today, they prefer browsing online before they step out to dine or order in. This is where an innovative and attractive website design for your restaurant comes into play.
A restaurant’s website does not follow the usual trends of other businesses that are online. The restaurant’s website design needs to fulfil the following criteria in order to have an edge over competing restaurants.
1-Determine the Target Audience
Based on where the restaurant is situated, it will attract more people from that area than anywhere else. If it’s at a posh locale, it will attract premium customers. On the other hand, if it’s near a university, it will attract more students. The website needs to appeal to them accordingly.
2-Visually Appealing Photos of Dishes
Statistics state that 40% of people respond better to visual information than plain words. A professional photoshoot of all the signature dishes of the restaurant displayed well on the website will help convert browsing visitors to paying customers.
3-Keep Text to a Minimum
Wherever possible, avoid the use of excessive text. Let the photos of the exterior and interior of the restaurant, and dishes speak for themselves.
4-Do Away With Auto Play Music
Background music that starts playing automatically can distract people browsing the website. Instead of looking for what the restaurant has to offer, they will be busy looking for an option to turn off the music. The restaurant website design needs to be user-friendly to encourage any visitor to stay and navigate the site.
5-Insert a Facebook Remarketing Pixel
The Facebook remarketing pixel helps to identify the visitors on a website that has the software installed and retarget them on Facebook later. This helps restaurants reach their core audience easily and track their Facebook ad ROI.
6-PDF Menus are Passé
More people are now looking to order food online, a PDF menu in its nature is not not able to process online orders. Some PDF menus won’t even be viewable on mobile devices. On the other hand, a responsive menu featuring online ordering ensures customers can easily add their order to the cart. Modern menus are interactive, user-friendly and (responsive), meaning they will work fine on any mobile device. Our restaurant ordering system even features social sharing, allowing the user to easily share the restaurant’s dishes across the major social networks.
7-A Responsive Website Design for Restaurants
The number of mobile users accessing the Internet via their phone has already surpassed the number of users accessing it from their desktop and the number is only set to rise. Getting the right website design for restaurants, will involve not only a creating a great looking website, with excellent user experience (UX), but the design must be a responsive website design to ensure the site is fully functional on smartphones and tablets too.
8-A Fast Loading Website is Essential
According to Gomez.com and Akamai, almost 50% of the web users expect any site to load in two seconds or less. The moment it doesn’t load within three seconds, the majority abandon the site and move on. A fast-loading website will encourage the visitor to remain on the site for a longer time.
9-Add Google Analytics Tracking Codes
The Google Analytics tracking code is able to track and report website traffic. With Google Analytics in place, the restaurant can find out how their visitors are locating the website as well as identify the pages and links that are clicked the most. This helps them fine tune their website appropriately.
10-Optimise Website Design for SEO
The higher up in the search engine the website appears, the more visitors it will get. Ensuring the website is optimised for SEO gives the restaurant that much more exposure online.
11-Include a Contact Page on the Website
A contact page on the website will help narrow down your target audience. Anyone contacting a restaurant via this method is more likely to be interested in receiving future marketing emails and are more likely to convert, thus, increasing the restaurant’s ROI.
12-Set Up Google Adwords Remarketing
Google Adwords remarketing helps restaurants show their ads to people who have already visited their website or provided their email address. This way the restaurant’s conversion rates can improve drastically.
13-Offer Book-a-Table Option Through the Website
Letting customers book a table through the website is a very convenient option that most diners prefer these days. Not everyone has the time to phone in with their reservation details. With this option, customers can even book a table when the restaurant is closed or when the phones go unanswered.