Why should you seriously consider Starting A Restaurant Blog, does your restaurant even need a blog? Surely it can’t really help with your restaurant’s marketing, right?
Starting A Restaurant Blog will give your business a whole range of benefits. From better SEO results to connecting with your customers, starting a blog can really ramp up your restaurant marketing.
Not convinced? Let us break it down for you. In this post, we’ll explain everything you need to know about starting a restaurant blog. By the end, you’ll be 100% convinced that blogging is the way forward when it comes to finding the best marketing strategy for your restaurant!
The Key to Good Restaurant Marketing? SEO
First and foremost, the best reason for starting a restaurant blog is that it improves your search engine optimisation (SEO). For the uninitiated, SEO is the practice of boosting your website’s ranking on search engine results pages. Google favours websites that regularly create new content that contains relevant keywords and provides value to the reader. As a result, your restaurant’s blog will gradually move higher and higher up the search engine results page (SERP). In turn, regularly publishing high-quality blog posts will provide more brand exposure for the restaurant in Google search. Having your restaurant’s blog posts rank highly in the SERP will help to keep your restaurant top of mind. Plus, it will drive more traffic/visitors to your restaurant’s website, thus leading to more bookings/enquires.
It should be said, that you shouldn’t expect instant success with blogging and SEO. Your site isn’t ever guaranteed that coveted top spot on the SERP, nor will you see results overnight. But by blogging regularly with interesting and useful content that engages your target audience, you will eventually start to feel the (SEO) benefits.
Market Your Restaurant for Years to Come
Blogging doesn’t just improve your restaurant’s marketing in the short-term. It gives your restaurant exposure in the long-term too.
Your blog posts aren’t just read once and then ignored. If you create useful and informative content that delivers real value to your customers, your blog is likely to become an evergreen resource people come back to time and time again…
Good blog posts are known as evergreen content, and they create more links and shares due to their value. This, in turn, helps increase visitor traffic to your restaurant blog over time.
To boost your strategy even further, go back to your most popular published posts and update them with new content. This helps keep your blog content fresh in the eyes of Google.
Of course, this doesn’t mean you should just sit back and rest on your laurels once you’ve started your restaurant blog. One of the best restaurant marketing strategies relies on new and regular content being posted to your blog. Keep creating keyword optimised blogs to really see the best results and improve your SEO in the process.
Grow Your Restaurant’s Email Marketing List
Once you have started your restaurant blog, if you regularly create informative and engaging content that your readers enjoy, they will be more likely to subscribe to your email newsletter as well. Create a pop-up window that asks visitors to your site if they’d like to receive updates from your blog straight to their inbox. It can help you grow your email list significantly.
Once you’ve got your subscribers, you can market to them directly and share blog content with them on a regular basis. You can also add email capture popup forms to your blog content to entice interested readers to further connect with your brand by signing up for your newsletter.
Social media is a great free marketing tool when it comes to promoting your restaurant, and it works perfectly with your blog content too. If you take a look at the Chip’s family restaurant blog, you’ll see a number of social media buttons at the bottom of their website. Their readers are invited to follow them on Facebook, Twitter, Instagram, and YouTube. This approach that lets Chip’s build up their social following quickly and easily.
When starting a restaurant blog, you should consider incorporating social sharing features by adding share buttons to each blog post. These buttons let your customers rapidly and easily share a post they particularly enjoyed, which in turn, provides a free form of marketing to provide extra exposure for your brand. Social shares also provide something called ‘social proof‘ which adds value to each piece of blog content once it has been shared.
Finding your blog’s content on social media is invaluable ‘social proof’. We watch films because our friends told us they were good, or we buy a t-shirt because it’s what other people are wearing and in vogue. When people share your posts, it acts as an affirmation of your restaurant’s brand as well.
A visit to a blog post on your restaurant’s website could excite their curiosity and take them to your menu, which in turn could lead to them booking a table. A simple social share could lead to a sale, as long as the content is relevant and on-brand.
- Visuals are important on social media, so select them carefully. You want gorgeous and inspirational shots of food, as well as atmospheric and moody shots that portray the ambience of the restaurant.
- Cover your restaurant niche from a variety of different angles so that you can maximise your exposure on social media.
Stand Out From the Competition with Good Marketing
The restaurant market is a tough one, with businesses jostling to get the biggest piece of the pie. It’s a saturated market, so it can be tough to get your restaurant noticed. And the way to do that is with an effective restaurant blogging strategy.
Your blog is the perfect platform for showcasing your restaurant’s best qualities. Your restaurant’s blog is the ideal opportunity for you to create a range of posts that demonstrate to your customers your expertise, experience, and most importantly your passion, for what you do.
With a whole team of talented chefs, mixologists, and hosts on your team, you’ve collectively got a world of knowledge to mine for content. There is bound to be something that your customers want to hear, whether it’s about a particularly challenging dish you served or just a delicious recipe for them t to create themselves at home. The Hawksworth restaurant is particularly good for this, sharing loads of tantalising recipes, from watermelon salad to snapper crudo. Each recipe is accompanied by photos of the delicious dish, making for excellent pieces of content for their restaurant’s marketing and very (share-worthy) for additional brand exposure.
By openly sharing your own knowledge, you put yourself head and shoulders above your competition. Create an authentic, candid blog that your customers will return to time and time again. By publishing quality content to your blog, you will position your restaurant’s brand as an authority. This, in turn, will help spread the word about your business and improve your restaurant’s marketing tenfold.
Connect with Your Customers
But your restaurant’s blog isn’t just a one-way street. By enabling comments on each of your posts, you can have real and direct conversations with your customers. They can respond to and engage with your content, ask questions about recipes, or suggest ideas for your next post.
By engaging with your customers like this, you can start to gradually build up relationships with new and potential customers. This will encourage the new customers to return your restaurant again, where you can meet in person to discuss dishes and experiences. This helps create a personal relationship between your business and your customers, making for a positive dining experience.
Remember, when you’re starting your restaurant’s blog, be sure to include widgets or plugins that let your customers quickly and easily book a table. By letting them book from your blog, you can swiftly capitalise on their interest while it’s piqued and increase your bookings.
So What Next?
For more resources to improve your restaurant’s marketing, check out marketing blogs, marketing podcasts, or sign up for LinkedIn Learning and take some virtual courses on best blogging practices. There’s a wealth of resources available online, and they’re well worth looking into to find the best marketing strategy for your restaurant. And for a real-life example of a restaurant boosting their profits through blogging and good marketing, click here.
Starting A Restaurant Blog Conclusion
So there you have it: all the reasons why you should consider starting a restaurant blog for your business today. For a start, blogging can help improve your restaurant’s search engine rankings considerably. Yes, it’ll take time, but it’s absolutely worth it. With more than 40,000 search queries made on Google every second, it’s something that is well worth paying attention to.
But it’s not just your search engine ranking that can benefit from blogging. By regularly posting fresh content to your restaurant blog, as well as updating old content, you can create evergreen posts that will draw in visitors for years to come.
But perhaps most importantly, you can use your blog to really connect with your customers. By creating online conversations with people, you can start real-life conversations too — creating loyal customers that are sure to return to your restaurant again and again.
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