SEO Restaurants: How To Get Your Restaurant On Page 1 Of Google
Everyone wants to be number 1 in Google but getting to that position can be very challenging and time-consuming. Depending on how new your website is, its existing authority and the competition of your cuisine type and location, all have an impact on the search results.
But for those who are just starting out on their quest for a number 1 ranking in Google what’s important to focus on?
1. Is your website holding you back?
The program or algorithm that Google uses to asses where your website should rank is based on a number of different factors and ignoring any one of them could be holding your business back. One factor as described by Google is “Site Speed” which refers to how quickly your website loads. As Google’s main aim is to provide users with search results which are helpful and extremely relevant, slow site speed is an indication that a visitor will have a bad user experience on your website, causing Google to penalise you.
If you’re wondering what your site speed is both on desktop and mobile, Google offers a free online tool to check the speed of your website. This tool analyses your website page speed and will give it a score out of 100 for mobile and desktop. Along with your score, Google will also provide a list of points which you should consider fixing. One of the most common reasons for your website to get a low speed score is images which are too big causing the file size to slow down the loading time of your website. This is one of the simplest fixes for your website as there are a number of resources available for free, online which enable you to reduce the file size without compromising the image quality.
2. Do content the right way
Even if you’re new to the world of restaurant SEO you have probably heard the phrase ‘content is king’. This is especially true after the Google Panda update which penalises low-quality content and rewards unique user-focused content on your website. This means that producing relevant and useful content for your website that is not duplicated from elsewhere on the web, will help you rank well in Google.
Before you start creating content for your website, use Google’s Keyword Planner to research the best keywords for your website. It will often be tempting for you to pick the most generic keyword with the highest volume of search traffic, but the reality is that these keywords are also the most competitive and take a long time to rank for. Additionally, the way users search in Google is constantly evolving and people are increasingly typing in more specific search terms (or as they’re known the in the SEO industry “long tail keywords”). Choosing to include these long tail keywords in your content will not only mean that you are more likely to rank on page 1 of Google in a shorter amount of time but it will also send extremely relevant visitors to your site who were looking for the exact content that you have written.
Content is a broad term which encompasses a lot of different types of media, from blogs to infographics, YouTube videos. Deciding which type of content is right for your business is key, then making sure that it is original, useful to your target audience and optimised for the most relevant keywords.
Consideration should be given to which keyword is picked for which page as you don’t want two pages of your website to be competing against each other for rankings in Google. Make sure that you use different keywords for different pages choosing keywords based on their relevance in the context of the content of the page and website structure.
For a simple page of content or a blog post, the most important place to include the target keyword is in the H1 and again in the main body copy or include a variation of this keyword in the main copy. Overuse of the same keyword, again and again, is considered ‘spammy’ by Google and will not result in long-term success. It is best practice to also include internal links in the content of your copy to other relevant pages on your website. Google notices that by linking internally you are helping the visitor find the information that is most relevant to them rather than ‘trapping’ them on a page with no links to other pages.
3. Make sure your metadata is right
Once you have done some keyword research and decided which page of your website you want to optimise for which keyword, you not only need to include this keyword in the content of that page but also in the metadata and page title.