Over the years, many restaurateurs have used creative restaurant content marketing strategies to generate bookings. From posting witty tweets incorporating the use of hashtags to creating and uploading behind the scenes videos to YouTube. Content marketing for restaurants enables restaurateurs to reach a large audience when the correct strategy has been deployed. Learn How To Develop A Marketing Strategy For A Restaurant and drive more web traffic/visitors to your restaurant’s website. Using the right restaurant content marketing strategy can make all the difference in the success or failure of a restaurant. However, using content marketing is only one part of the business a restaurateur needs to get correct to have a great business. If your restaurant’s plates and service are bad, it won’t matter how much great content marketing you do, people will eventually realise and stop coming back for more.
Content Marketing for Restaurants
One of the best ways of utilising the power of content marketing for restaurants is to create a restaurant blog. You can learn more about doing so here Starting A Restaurant Blog. Incorporating a blog into your restaurant’s website has many benefits. One such benefit, is, you will be able to create and implement a content marketing strategy that attracts the right type of customer to your restaurant. You will also be able to grow the all-important email marketing list for your business. Having a blog on your website also gives full control over it, which is essential for safe guarding the digital assets of your business.
Social Media Content Marketing for Restaurants
Once you have published your new blog posts, you’ll next need to promote them. One approach you can take is to utilise the power of social media marketing. Social media use is still growing. As of October 2019 Facebook now has over 2.41 billion monthly active users, globally. Facebook is the world’s leading social network in terms of active monthly users. YouTube is also a social network and has 2 billion monthly active users, globally as of October 2019. These two crazy social media statistics alone should speak volumes in terms of which social networks should be included in your restaurant content marketing strategy.
Restaurant Video Marketing
Check out these 55 video marketing statistics for 2019. The growing popularity of online video, social media and the fact that YouTube is the world’s second-largest search engine, should help narrow down your marketing strategy. These facts should dictate where your restaurant content marketing efforts need to be. Once you have created promotional videos to help market your restaurant online. Be sure to upload them to both YouTube and Facebook. This tactic will yield better results and get you more video views on Facebook. To find out more on getting the most from your YouTube video marketing. Visit Growth Hacking YouTube to get the best video marketing tools and tips to grow your restaurant business.
Twitter Restaurant Marketing
Twitter is another great social media network to conduct content marketing for restaurants, and best of all, it is free to use! Tap into the power of hastags on this popular platform. Use a social media scheduling tool to automate the promotion of your new blog posts. Remember to include the right combination of hashtags to gain extra exposure for your content. To learn more about marketing your restaurant on Twitter, the following post entitled Growth Hacking Twitter is stacked full of useful tips and tools to grow your business.
Restaurant Content Marketing Tools
Restaurant content marketing is a powerful type of marketing that any restaurant owner can use. Many consumers find themselves inundated daily with irrelevant information via social media, email, and other means. If you can separate yourself from mainstream and provide useful information, or make people laugh with your content, you can succeed.
Understanding the importance of content marketing can help you understand how best to use it for the promotion of your restaurant. From understanding the Best Content Marketing Tools to use and the best ways to create effective marketing strategies, you can improve exposure, engagement, and success.