How To Promote A Restaurant On Facebook

“It’s for a friend,” he said.

Of course, it was.

Truth be told, when it comes to Facebook advertising for restaurants, there are a lot of different things you need to consider. How often should you post? What dimension should the images and videos be? Are you targeting the right people with your Facebook ads?

It can get a little overwhelming.

To help you, we’ve put together a brief guide about how to promote a restaurant on Facebook. It will help ensure that you are keeping your fans interested and engaged, that you are targeting the right audience and that you measure the right metrics.

How To Promote A Restaurant On Facebook

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How to Promote a Restaurant on Facebook: Best Practices

 

  • Be Transparent

Nobody expects your restaurant to be perfect, but people appreciate honesty and a quick reaction to solving problems. Transparency and authenticity are what differentiate a good restaurant from a bad one. In fact, studies have shown that 63% of consumers will prefer a brand that is perceived as authentic over one that is dishonest.

  • React Quickly

You want to open dialogues with your fans on your restaurant Facebook page, so be sure to answer their questions, address their concerns, and acknowledge when people mention you. Don’t underestimate how far the words “thank you” can go.

  • Show Off Your Best Dishes

There’s a reason why the hashtag #FoodPorn gets millions of mentions every day. People enjoy looking at artful food pictures. So, make sure to post photos of your best dishes to make people salivate and get them rushing through your doors.

  • Don’t Just Sell

Sure, you run a business, and your main goal is to make a profit. But, don’t focus solely on selling to people because they will get bored. Follow the “Shaquille O’Neal” rule: 80% of posts should be entertaining, 15% should be informative, and 5% should be sales-driven.

  • Be Consistent Both Online and Offline

Consistency is the key to building a successful business. If you promote your restaurant as being pet-friendly, for instance, but your employees often refuse service to customers with pets, your message will become inconsistent, and people will get confused and frustrated. Make sure that the information you post on Facebook (or any other social media channel for that matter) is consistent with your offline message.

  • Use Facebook Advertising

If solely posting on Facebook doesn’t deliver the results you were hoping for or if you don’t want to wait for your page to grow organically, then it’s a good idea to dip your toes into Facebook advertising. The good part is that you don’t need a massive budget to see results. You can get quite the boost with as little as $5 per day.

Let’s take a deeper dive, shall we?

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How to Promote a Restaurant on Facebook in 5 Simple Steps

 

  • Set Goals For Your Facebook Ads

The first thing you need to do when setting up Facebook ads is to establish some S.M.A.R.T. goals. In other words, your objectives must be specific, measurable, achievable, relevant, and time-based. If you want to promote your special hours through Facebook ads, for instance, your goal can be: get 25% more customers during happy hours by the end of the month.

  • Choose Your Target Audience

If you want to learn how to promote a restaurant on Facebook, you must understand the importance of customising your target audience. You can target your ads based on age, gender, location, language, behaviour, and so on. It might be hard to determine who your target audience is, especially if you’re not niched on a particular cuisine. So, make sure to create the profile of your ideal customer before you dive into Facebook advertising.

  • Set A Budget

The next step you need to take is to determine how much you are willing to spend on your ads. If you set up a daily budget, the amount you enter ($10 for instance) will be the maximum you will spend every day. If you choose a lifetime budget, the amount you enter will be the maximum you will spend throughout the lifetime of your Facebook campaign.

  • Create Your Ads

After you are done setting up your goals, target audience, and budget, you can finally create your ad. You need to pay close attention to the headline, the copy, the image you use, and the value proposition you want to convey through your ad.

  • Monitor

Your job is not done yet. It’s important that you keep track of the success (or failure) of your Facebook advertising efforts. Below you can find some of the most important metrics you need to follow.

How To Promote A Restaurant On Facebook - Restaurant Marketing Agency

How To Tell If Your Facebook Ads Are Effective

 

  • Pay Attention To Conversions

It should go without saying that the first thing you need to measure on your Facebook ads is if your target audience is actually taking the actions you want. In other words, you need to measure the conversion rate of your ads and determine how many new customers or new fans (depending on your goals) you’ve gotten since you launched your ad campaign.

  • Measure The Cost Per Conversion

Another important metric you need to pay attention to is the cost per conversion. After all, if you are paying more for conversions than you see results, then maybe your strategy needs adjustment.

  • Don’t Forget About Frequency

This is a metric that tells you how often people see your ad. You can use this data to determine what types of ads are more successful and use them as an example for your efforts.

  • Measure Your Relevance Score

The relevance score tells you how relevant Facebook perceives your ads to be and how often it shows them to your audience. Therefore, you need to make sure that you get a high relevance score for your ads.

With more than 1.4 million people using Facebook, this is a social network that gives restaurant owners a unique opportunity to augment their marketing efforts. The problem is that most of them don’t know [Tweet “how to promote a restaurant on Facebook. #RestaurantMarketing #FacebookPromotionForRestaurants”]

Hopefully, this How To Promote A Restaurant On Facebook guide will help you. However, if you need any help promoting your restaurant on Facebook, please don’t hesitate to get in touch and we can discuss how we can help grow your business.

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