How To Do Restaurant Instagram Marketing: 20 Top Tips

In a world of self-proclaimed “foodies” and millions of #Nom and #FoodPorn hashtags, the link between dining and social media has become more evident than never. People love sharing pictures of their food with the world.

What’s not so evident, though, is that snap-happy customers can turn into an excellent form of free advertising for your restaurant.

Case in point: Instagram. Therefore getting your restaurant Instagram marketing right is essential, as your restaurant’s Instagram account can send warm traffic your restaurant’s website where the user may make a booking or place an online order etc.

With over 600 million active users, Instagram has become a powerful marketing tool for restaurant businesses.

In this article, we’ll present a list of the best Restaurant Instagram Marketing tips.

1. Be Searchable

Make sure your username is recognisable and trustworthy. Include relevant business keywords in your profile to help increase search results. Also, don’t forget to add a link to the website in your Instagram bio. Regularly update it to reflect your latest offers.

2. Embrace The Hashtag

Using hashtags is an excellent way to put your content in front of more people and ultimately boost your engagement rate. Make sure to add hashtags relevant to your cuisine or niche.

Although you can include as many hashtags as you wish, studies have found that accounts that use 11 hashtags per posts get more engagement.

3. Create Share-Worthy Photos

By now, it should be clear that visual content is more powerful than text. But, to leverage visual content, you need to master food photography marketing.

Remember the best practices for taking pictures of food: use natural light, add texture, use different angles to make your images more intriguing, and create action shots featuring kitchen tools.

4. Choose A Signature Filter

One of the simplest yet overlooked restaurant Instagram marketing tips is to create a consistent aesthetic. In other words, you should find the right filter and use it for most of your photos.

5. Engage With Your Followers

It’s crucial to engage with your followers and other users on the platform to make the most of your efforts on Instagram, Find out where your target audience hangs out, what they like, and what accounts they follow, and engage with them. Like their posts and comment on their pictures. Make sure to add value to your comments. Otherwise, you’ll be labelled as spam.

Restaurant Instagram Marketing

6. Echo Your Restaurant’s Visual Identity

Some of the best restaurants on Instagram know how to use visual assets, such as logos, fonts, and colours to create brand recognition and recall. Whether you’re incorporating your logo into your Instagram posts or repeating your signature colour, this restaurant Instagram marketing tip will allow you to reinforce your brand identity and create a cohesive aesthetic.

7. Write Like It’s Happening Now

Relate to the five senses to transport your audience to the scene you are describing. Help them imagine how things smell, sound, taste, and feel. Use present tense and an active voice to make your copy more powerful and present.

8. Let Customers Go Behind The Scenes

Customers today want authentic communication. And, what better way to humanise your business than to get your customers behind the scenes and showcase the talent and personality of your staff?

9. Encourage People To Post Photos

Every time a customer posts something about your restaurant, they are providing free advertising. So, why not encourage them to snap and share photos of their dishes by rewarding them? Whether it’s a scoop of ice cream or a small discount on their bill, these incentives can boost the number of people who spread the word about your restaurant.

10. Advertise Special Offers

An excellent way to bring more customers through the door is to post about any special deals or events you are hosting.

How To Do Restaurant Instagram Marketing - Restaurant Marketing Agency

11. Launch A Contest

Everybody loves contests. So, why not use them to get people talking about your restaurant? Whether you go with “like to win, share, or hashtags,” an Instagram contest is a sure-fire way to attract more customers.

12. Incorporate Trending Topics In Your Posts

Popular and trending topics are an excellent way to grow your Instagram presence and build awareness. Some of the most popular hashtags you can use are #Instalike, #PhotoOfTheDay, or #Selfie

13. Include Video Content

Video content allows you to stand out and get more engagement on your posts. For instance, you can use Instagram’s Boomerang mobile app to create a short GIF to share a snippet of your barista pouring coffee.

14. Cross-Promote To Gain More Followers

If you use Twitter, Snapchat and Facebook advertising, it would be a great idea to use these platforms to broadcast the fact that you’re also on Instagram. For instance, share a photo from your Instagram account on your Facebook page along with a link to your Instagram page and a call to action asking people to follow you.

15. Add Emojis To Boost Engagement

Nearly half of all captions and comments on Instagram contain at least one emoji. Moreover, because emojis are searchable on the social media platform, people can find you based on which emoji you use.

16. Share How-To Content

Use photo collages to create step-by-step guides teaching your followers how to plate a dish or how to create latte art.

17. Partner With Instagram Influencers

Find influencers in your niche and ask them to visit your restaurant and snap a few pictures. Make sure they use your restaurant’s handle in their posts. You can also ask them to include a call to action in their captions.

18. Tap Into A Popular Theme

There are plenty of popular themes you can use to reach more people on Instagram. For example, you can use the hashtag #TBT (Throwback Thursday) to share a cute or hilarious photo of you cooking as a child.

19. Create Photo Opportunities

Not every photo taken at your restaurant has to be about food. Whether you create pun-tastic menu items or place a funky statue in front of your establishment, these quirks can turn into unique photo opportunities for your customers.

20. Experiment With User-Generated Content

According to experts, in 2017 we’ll see a shift towards user-generated content. Whether you encourage people to tag photos with a special hashtag or you organise an “account takeover,” there are many ways you can leverage this trend.


Instagram is changing the social media world. Savvy restaurant owners are constantly testing new strategies that allow them to step up their game. Hopefully, these restaurant Instagram marketing tips will help you get the most out of your efforts.


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