There’s no business competition quite as fierce as the restaurant business. However, great food photography marketing can help fend off competition. Professional photos of your restaurant’s dishes will help your brand stand out from the crowd when these images are published online. These high-quality photos of your delicious food are your restaurant’s secret marketing sauce. Here’s why, for every high-quality image you publish on social media. It is an opportunity to capture the attention of the viewer and encourage them to click away from the social network and visit your restaurant’s website. Once the user is on your restaurant’s website, you have a much higher chance of them making a booking!
Work Smarter, Not Harder
Any successful restaurateur knows it takes time, energy, and true out-of-the-box thinking to sustain a thriving business. Not only do restaurants need to set themself apart from competitors and adopt a unique identity, but owners have to promote this identity in a way that reaches new customers and draws in a steady, loyal crowd. This is where food photography marketing comes in.
Restaurant Visual Marketing
This is advice people in the food industry can’t afford to forget. At the end of a long shift, promoting your restaurant online is most likely the last thing on your mind—but it should be the first.
The purpose of developing a robust online presence is to attract and engage customers for your restaurant. In other words, Content Marketing For Restaurants helps you get found online and keep customers.
But what if you already have a Facebook page or a website? What if you even have a Twitter account or a blog?
Most restaurants have websites, and many can be found on TripAdvisor nowadays. However, a small portion of restaurant owners are leveraging their full potential to acquire and sustain customers. An even smaller portion is actually utilising the most invaluable tool in the industry: visual marketing. Now is the time to take advantage of visual marketing with the use of high-quality imagery of your restaurant and it’s delicious food.
Food Photography and Social Media
With all the noise on social media these days, it’s getting harder to stand out on Facebook and even on Instagram, etc. Publishing high-quality photos of your restaurant’s dishes is your opportunity to cut through the crowded online space and shine. A little investment every now and again to hire a professional food photographer will pay dividends down the line. However, most restaurant owners are not willing to invest or may not realise the marketing value of having high-quality photos of your restaurant’s tasty menu options.
Food Photography Marketing Understand the FoodPorn Revolution
If you’ve ever browsed Instagram, you know the term.
Smartphone cameras, Instagram filters, custom-made visual apps, these are all used to help post pictures of food on Instagram. Plus, the general trend of sharing our lives publicly on social media, has revolutionised the way we think about and glamorise food online.
You don’t have to be a professional foodie to snap a picture of your favorite dish and share it with your friends on social media. If your customers are taking pictures of their food, why shouldn’t you take high-quality photos of yours?
Arguably the most important way to encourage people to come to eat your food is with professionally shot, drool-inspiring images. The foodporn craze is fueled by the effort to generate quality food photos and distribute them across as many social media platforms as you can.
If executed well, these photos don’t just appeal to the viewer craving food. They also appeal to the viewer craving a delicious dining experience. You’re promoting your atmosphere, community, and local charm along with your enticing menu items.
The Most Popular Instagrammed Food
It would seem Brits love filling their social media feeds with food! A blog post published by sousvidetools.com reveals the most hashtagged foods on Instagram. Instagrammers are posting snaps (in there millions), of delicious food on the hugely popular photo-sharing platform Instagram. Photos of pizza are topping the list as the most popular Instagrammed food in the world. Followed by images of sushi and chicken taking second and third place respectively. However, Instagrammers in the UK favour a different flavour entirely, and no it’s not avocado on toast, it’s curry! You can read the full post about the topic published on the Independent. To learn more about this growing social media platform here are 49 incredible Instagram statistics.
According to a report on the foodporn industry from Chicago-based food research and consulting firm, Technomic Inc. – “Culinary creatives prioritizing the photo-worthiness of their dishes made the top trend in a list of restaurant strategies for 2015.”
Senior manager of the firm, Jackie Dulen Rodriguez, even suggests that because the younger generation lives digitally, “they don’t want to eat a meal if they are not going to take a picture of it.” What does that mean for restaurants? It means visual appeal has to be a bigger priority than ever before.
Prato, a restaurant in Winter Park, Florida. This restaurant features handcrafted Italian cuisine and leverages the art of food photography while cultivating a unique, local brand identity. Not only does the restaurant’s Facebook page share the latest new creations on an ever-changing menu, but it also taps into the local community.
Swine & Sons
Swine & Sons, another Winter Park restaurant, succeeds in attracting brand new customers through visual marketing. If you’re opening a new restaurant, why not put all of your favourite dishes or items on display for the community to see? Create custom-made images to let people know you’re here and what you’re about.
It’s true: Anyone can take photos of food on their smartphone. But visual marketing that attracts and sustains customers requires a little more than DIY-style images. The following post highlights the problems of publishing low-quality images of your restaurant’s food. Click through now to find out if you’re damaging your brand’s online reputation – Restaurant Food Photography. The restaurants that are doing it right are making it look easier than it really is.
Taking high-quality photos requires the right lighting, presentation, placement, angles, props, experience, and of course, professional camera equipment. For tips on easing into food photography, check out Katie’s post for bloggers.
However, it’s more than presentation: creating quality visual content means developing a consistent style that is cohesive with your brand.
Create Custom-Made Food Photography Marketing
Your custom-made food photography marketing should align with your restaurant’s personality, vision, and team. Each photo should tell a story, and this story should be shared online where it will have the most exposure. This requires you to pick the most suitable social media platform for the promotion of your delicious looking food photography. Keep track of your social media analytics to see where your most engaged audience is and amplify your promotion on the best social media platform.
Forget Using Generic Stock Photos For Marketing
Avoid using stock photos on your website if you want to stand out online. The added advantage of publishing your own food photos is, Google likes original content and rewards websites that feature such content. So if you are serious about the optimisation of your restaurant’s website, we strongly suggest going with this method. Original content equals better Restaurant SEO.
Don’t Forget To Invite Twitter To The Party
Updating your restaurant’s Facebook page is immensely important, but don’t forget to distribute your visual content on other sites.
Many restaurant owners haven’t even scratched the surface of, and leveraging this tool will transform your online presence.
You can attach enticing photos and videos to your tweets that will drive traffic/visitors to your website, menu, and ultimately your restaurant. Take Twitter to the next level to provide an expansive media experience for your website visitors who tweet your images.
Forbe’s guide to using Twitter Cards shows users how to take their tweets beyond basic text and add visual interest through images, product info, videos, and more.
If you’re too busy to fumble with Twitter Cards or learn more about social media and visual content marketing. Consider hiring someone else to handle the social media marketing for your restaurant.
Photo Promotion and Online Presence
Not only should your social media feeds be kept up-to-date with the latest batch of high-quality images to promote your restaurant. Your website needs to reflect the same brand experience to capture the attention and entice visitors to book. Website Design For Restaurants is another area that needs to look great. Once your website is perfect you’ll need to ensure your business has the Marketing Tools and strategy in place to succeed. You can get some great restaurant marketing tips and strategies here, How to Develop a Marketing Strategy for a Restaurant.
All in all, you can’t afford not to enrich your brand’s visual online presence.
Benefits Of Having An Interactive Menu
Having an interactive menu featuring shareable images of your restaurant’s dishes takes your food photography marketing to the next level.
Some restaurants are beginning to see the value in online menu systems—in a big way! In just one day after launching a mobile payment and ordering app, 75 percent of all Taco Bell’s locations had already processed a mobile order.
Restaurant owners can’t ignore the power of branded foodporn images, especially when shared across all major social networks, including Facebook, Twitter, Pinterest, and LinkedIn. Not only is a menu ordering system free marketing, but it takes convenience to the next level. Restaurant owners can see below the significant perks of using responsive restaurant ordering systems:
– Customers can place an order via your website from any device.
– There are no commission fees on orders or hidden costs.
– Orders are unlimited.
– The system is compatible with many leading gateways (PayPal, Stripe, WorldPay, etc.).
– And, most importantly, your customers can share images on social media.
Restaurateurs don’t have to fret about complicated features.
You can also showcase different types of meals (breakfast, lunch, or dinner) in an interactive slide animation. To make online ordering a piece of cake, make sure your website is friendly for mobile devices. To learn more about how to make mobile ordering easy, check out these 3 Ways Consumer Psychology Affects Restaurant Online Ordering Behavior.
The Power of Innovation
To demonstrate just how powerful foodporn visual marketing is in the food industry, this article touches on how restaurants are attracting customers and smartphone owners—locals and tourists—and building a more innovative and stylish brand.
Head chef of Israel’s Carmel Winery, Meir Adoni, wanted to connect to “youngsters who experience food through the lens of a smartphone.” He created a project called Foodography, which has taken the foodie world by storm. You can learn more about his project here. Guests who participated in Foodography included wine critics and food bloggers across the globe, and within minutes #fdgr became a trending topic on Instagram.
Sales Rose By 13 Percent
The project made it to the evening news and mainstream newspapers. Not only are all events now fully booked with an expanding waiting list, but Carmel Winery earned $400,000 worth of free media exposure. Sales rose by 13 percent, and they reached every foodie in the country—and 20 percent of Israel’s population—without the use of traditional media.
If restaurants want to connect with a younger generation of loyal customers, they have to drive people to their website, Instagram, and other engaging sites.
Drive Visitors To Your Restaurant Website With Professional Blog Management
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Consistent Updates = SEO Benefits
Restaurant owners who value fresh, quality content—visual or otherwise—will reap the SEO benefits.
If you want Facebook and Twitter viewers to turn into regular customers, you have to display top-notch content that represents your restaurant well—and you have to do it often.
According to Forbes, the efforts you spend on SEO can doubly improve your social media reach. Just as your social media presence can help increase your search rankings.
Using hashtags to gain visibility. Understanding the power of a well-crafted tweet, post, or the use of high-quality photos. All of which will encourage more external sites to link to your content, thus boosting your SEO.
Kissmetrics points out how many marketers believe links to your website from various social media accounts have a tremendous impact on ratings. Links to your posts on Facebook and Twitter help search engines acknowledge which websites are credible and which ones should be ranked for certain keywords phrases.
For this reason alone, we urge restaurateurs to understand the value of active, engaging social channels.
The bottom line? Visual content marketing, and social media engagement, in general, is too valuable to leave by the wayside. Don’t leave your restaurant’s future to chance. Use an experienced social media manager to market your brand properly to generate bookings.
Social Media Food Photography
Do You Need Help Creating and Scheduling Social Media Content?
If you would like to have a professional social media manager create engaging content for your social media accounts. We have good news for you! Restaurant Marketing Agency has partnered with SocialBee to bring you Social Media Marketing For Restaurants at an affordable price point. Once you have some new high-quality photos of your restaurant’s dishes. We suggest getting your own social media manager at SocialBee. Your manager can create custom social media content featuring the photos of your restaurant’s food. Great Restaurant Food Photography of your menu’s dishes can help promote your business across the major social networks. Facebook, Instagram, Pinterest or Twitter. All of these social networking platforms can be used to attract new customers and widen brand awareness for your restaurant.