Best Restaurant Websites: What You Need To Know
A lot goes into the best restaurant websites, and design is not the only factor to take into account. The site must be beautiful and effective. Some website designers focus on creating simple and useful websites that are straight to the point, while others can get carried away easily by focusing strictly on the visual aspects. You must have a balanced blend of usefulness and visual allure for your restaurant’s website to be truly effective.
The ideal website design for your restaurant will allow potential diners to find information like your opening hours, menus, contact information, and location with ease. But, you also want to give visitors a small taste of what your eatery is about. The design aspects of your website should build trust with the user by providing an insight to the standard of service, quality of food, and the restaurant’s atmosphere.
To design a website that hits all the right notes, you need to have a versatile content management system in place. Before we get bogged down in the details of what you need to know to create an outstanding website for your eatery, let’s look at some of the best restaurant websites on the Internet to get some restaurant website design inspiration:
We begin our look at the top restaurant websites with Benihana’s UK site. Founded in 1964 in New York City by Rocky “Hiroaki” Aoki, Benihana pioneered the “Teppan-yaki” style of dining in which chefs combine dazzling performances with cooking the freshest ingredients in front of diners.
What sets the website apart is the use of video on the homepage. At Benihana, the meal is all about the experience, and the video immediately conveys this.
One of London’s best sushi restaurants, Sake no Hana has a Signature menu featuring an array of different Japanese dishes, such as Chilean sea bass with Champagne yuzu miso, seared salmon with soy mustard sauce, a variety of sashimi and sushi, prawn tempura, and much more.
An excellent feature of the Sake no Hana site is that visitors can purchase gift vouchers, so their most loyal diners can easily share their experience with others.
SUSHISAMBA offers a unique blend of Brazilian, Peruvian, and Japanese cuisine and culture. Since they first opened their doors in 1999, SUSHISAMBA has grown to become a global chain. To handle the web traffic for all of their locations and, they rely on the WordPress Content Management System (CMS).
Situated in the heart of London’s Camden Stables, Seawise has been serving up quality English seafood for over three decades. A unique feature on their homepage is the TripAdvisor widgets they added to showcase their Certificates of Excellence awarded by that reputable site.
Another great aspect of the Seawise website is their interactive menu. Not only is each menu item showcased with vibrant photographs, but you can also share the images across the major social networks. This helps drive online exposure for their brand.
The Ledbury needs no introduction. It is the height of fine-dining regularly winning honours as the top restaurant in London. Chef Brett Graham serves four-course culinary experiences. And, their WordPress website lives up to the quality of the food.
Banana Tree is an award-winning restaurant dishing up Malaysian, Thai, Singaporean, and Vietnamese cuisine. They are best known for their Oriental cocktails and Pan Asian dishes served in a relaxed environment. They also maximise their exposure by keeping their website’s blog active.
CôBa offers a mouthwatering cuisine of Australian-inspired Vietnamese barbecue. Overall, their website is minimalist, but they know the importance of keeping an active blog. A blog is a vital part of search engine optimization (SEO), which basically means when hungry foodies are Googling where to go for dinner, a site with great SEO will show up at the top of their search results.
The restaurant of world-famous chef Joël Robuchon, L’Atelier brings an exclusive French experience to London’s Covent Garden. What sets their website apart is their use of the ResDiary booking system, which is compatible with the WordPress CMS the site is running on.
What strikes you first as you visit the homepage of the French fine dining establishment Gastronhome is the breath-taking photography. You cannot just rely on a nephew who is into photography to take pictures of your dishes. In fact, you shouldn’t even hire any old professional photographer. To make your plates really stand out, you must turn to a food photographer.
What Do All the Best Restaurant Websites Have in Common? WordPress
All the websites we featured above are using the WordPress CMS. All of the above features that make each site lead in the industry are compatible with any WordPress based restaurant website. This includes reservation systems, interactive menus with shareable items, blogs, videos, online shops, and much more. Plus, there are restaurant website templates that are ideal for steakhouses, Italian cuisine, seafood, Chinese cuisine, Indian cuisine, and just about anything else you might serve.
What Other CMS Options Are Available?
WordPress is by far the most popular CMS in the industry. However, there are several other alternatives out there, including Joomla, Drupal, and if you listen to podcasts at all, you’ve probably heard of the newcomer SquareSpace. There are also free website builders, including Weebly and Wix.
Yet, as is clearly demonstrated by the above links, WordPress is the superior option since it is versatile and ideal for just about any enterprise, especially restaurants. And, as your business grows, WordPress will be able to scale with it. Here areto show you how truly impressive WordPress is:
- 5 percent of the world’s websites use WordPress, including over 26 percent of the 10,000 most visited sites
- 409 million people view WordPress blogs each month
- 75 million websites use WordPress
- There are 87.6 million new posts on WordPress blogs on average every month
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