Best Restaurant Facebook Pages: What You Need To Know
Nowadays, whenever I check the statistics on my Facebook page, I do so with a jar of Nutella on my desk and happy tunes playing in my headphones.
I must balance the bad news with some good.
If you use social media to promote your restaurant business, you probably know already that Facebook marketing has become increasingly difficult in the past years. Just recently Facebook adjusted its News Feed to favour personal posts over branded content. A lot of companies are responding to the plunging in organic reach by focusing their efforts on other social media channels, such as Instagram and Snapchat.
Should you give up Facebook altogether?
Facebook now has more than 1.65 billion monthly active users. Sure, between algorithm updates and changes, it can become difficult for your restaurant business to get some eyeballs, but there’s still plenty of pie left for everyone on Facebook. I’ve seen countless brands continuing to drive thousands of meaningful engagements on Facebook each month regardless of the influx of content.
With that in mind, here are the lessons we can learn from the best restaurant Facebook pages.
Leverage The Power Of Visual Communication
For several years, the philosophy that drove every online marketing effort has been “Content is king!” This dictum is still true to some extent. Longform content has been shown to perform exceptionally well on social media, even when it’s accessed from mobile devices.
But, if content is king, then images must be the emperor.
Engagement rates on Facebook are double for photos than text. When people read content, they are likely to remember only 10% of the information three days later. However, if a relevant image was paired with the content, people retain about 65% of the information three days later.
If these numbers are not enough, then you should keep in mind, the fact that Facebook now places a bigger emphasis on images than ever before. However, that doesn’t mean that you should just share images blindly.
If you think you can just snap a picture with your phone, share it, and expect people to engage, you’ve got another thing coming. Posting images on Facebook only works if the picture is self-explanatory. So, whenever you add a new photo to your restaurant Facebook page, make sure it’s detailed enough so that your audience can understand your content without having to read the update.
The more relevant the photo, the more engagement it can drive.
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Post At Non-Peak Times
In many aspects of life, timing is everything. A few minutes can make the difference between a perfectly cooked soufflé and a burned mess.
The same stays true with your Facebook advertising. If you share a post when your audience is not active or when there’s an influx of content, you won’t see much engagement.
So, when is the best time to post? Once again, let’s look at some of the best restaurant Facebook pages to get an answer.
Unsurprisingly, a lot of the data shows that brands prefer to publish during the workday. According to a BuzzSumo research, the most popular time to share content on Facebook is between 10 AM and 1 PM while the least popular time is between 11 PM and 2 AM.
The same study, however, points to the benefits of posting when there is less competition. It might seem odd to share content on Facebook when there are fewer people online but, according to experts, your posts are more likely to show up in your fans’ News Feeds during these hours.
Go to Facebook Insights to see when your fans are active. Then choose a time when the majority of your users are online, but your competitors aren’t posting. Test and see if you get more engagement during non-peak hours or when the majority of your audience is online.
Integrate Apps Into Your Facebook Page To Customise It
Take a look at some of the best restaurant Facebook pages. Most probably, you’ll see a lot of tabs on the left sidebar under the “Home” and “About” buttons. Depending on the restaurant, you can find anything from the Menu and TripAdvisor reviews to email signups.
That is a great way to help potential customers get all the information they need without having to go to third party sites. For instance, if they want to read reviews about your restaurant, they can simply click on the TripAdvisor button and see what people worldwide are saying about you.
If you want to integrate apps in your Facebook page, visit the App Center and search for the features you want to add to your page. To make the most of this tactic, try to include the following apps:
- The TripAdvisor Reviews App
- A newsletter email marketing sign up App such as MailChimp
- A “Make a Booking” App
- An interactive menu App that automatically syncs with the menu on your website
Use Competitor Insights
One of the main advantages of Facebook (and social media in general) is that it’s relatively easy to see what your competitors are doing and whether their strategies yield results or not. However, many small restaurant owners are not aware of this fact and are missing out on a lot of winning strategies.
You can use a variety of tools such as BuzzSumo, Simply Measured and Social Baker to gain insights from the best restaurant Facebook pages. Use them to check for the best performing content, social shares, influencers, and so on. Then, based on the data you’ve acquired, tweak your own Facebook marketing strategy.
Statistics show that it’s a great time to be a food retailer in Britain. British consumers are dining out more frequently than ever before, spending £44 each month at their favourite restaurants.
So, the opportunity is there. You just need to learn how to take advantage of it and drive more customers to your restaurant. Follow these tips to improve your Facebook marketing, expand your reach and increase your bottom line.
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